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Understanding McLuhan
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Understanding McLuhan (1996)(Voyager)[Mac-PC].iso
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01906_Field_OMPA T4.txt
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1996-04-10
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494b
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14 lines
School, or through semiotics, all of which to me is
a big pile of manure that we have to just flush! We
already had a North American shaman of media,
and that was McLuhan. McLuhan has been
absorbed into the minds of everyone of my
generation.
Q: That said, why did McLuhan seemingly fall out
of sight for a decade or more? Why wasn’t he
studied or more widely read?
A: Why is he not read? My theory is this—that the
people who are most affected by McLuhan did not